During the press-conference dedicated to the second Yerevan Outdoor Advertising Festival, the head of External Design and Advertising of Yerevan Municipality Araz Baghdasaryan and the president of the festival Emma Sargsyan presented the aims and details of the festival program. The representatives of international advertising agencies, in particular the person in charge for brand strategy of Saatchi & Saatchi Shant Halebyan, the deputy manager of Standard Vision company Kevin Bartanian, the creative manager of Jung von Matt agency Alexander Amaral and the founder and principal of the school of interactive communications IKRA Vasily Lebedev were also present at the press-conference.

Presenting the program of the festival the head of Eternal Design and Advertising Department Araz Baghdasaryan noted that the main aim of the festival held for the second year is to develop the sphere of outdoor advertising by means of international experience use.
The president of the festival Emma Sargsyan in her turn noted that this year the festival hosted art directors of 5 renowned companies which will give master classes. According to the results of the competitions organized within the scope of the festival the authors of best proposals will get the opportunity to fulfill their advertising ideas.
The specialists of the advertising agencies expressed gratitude for the invitation and stressed the importance of the policy of city authorities aimed at advertising sphere development. They also noted that Yerevan has a big potential to become one of leading cities in this sphere.
The festival will be finished with the ceremony of awarding on November 25. The prizes will be awarded in 7 nominations: creative attitude, best advertising campaign, best social advertising, best advertising medium, best advertising medium designing, unfulfilled advertising campaign and best adaptation.

Information and Public Relations Department
of the City Hal of Yerevan